diff --git a/README.md b/README.md
index 8c13452d1..da1d4a88c 100644
--- a/README.md
+++ b/README.md
@@ -184,3 +184,6 @@ Understanding the Superset Points of View
   - [Why Apache Superset is Betting on Apache ECharts](https://preset.io/blog/2021-4-1-why-echarts/)
 
 - [Superset API](https://superset.apache.org/docs/rest-api)
+
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+<img referrerpolicy="no-referrer-when-downgrade" src="https://static.scarf.sh/a.png?x-pxid=bc1c90cd-bc04-4e11-8c7b-289fb2839492" />
diff --git a/docs/docusaurus.config.js b/docs/docusaurus.config.js
index eec37b25d..a12ae72dd 100644
--- a/docs/docusaurus.config.js
+++ b/docs/docusaurus.config.js
@@ -252,7 +252,10 @@ const config = {
               <a href="https://apache.org/events/current-event" target="_blank" rel="noreferrer">Events</a>&nbsp;|&nbsp;
               <a href="https://apache.org/licenses/" target="_blank" rel="noreferrer">License</a>
             </small>
-          </p>`,
+          </p>
+          <!-- telemetry/analytics pixel: -->
+          <img referrerPolicy="no-referrer-when-downgrade" src="https://static.scarf.sh/a.png?x-pxid=39ae6855-95fc-4566-86e5-360d542b0a68" />
+          `,
       },
       prism: {
         theme: lightCodeTheme,